About Us

Here at PICTURA we've made it our mission to celebrate the art of children's books and inspire the next generation of artists and illustrators in Aotearoa. We source beautifully illustrated children's books for parents, educators and book lovers to enjoy together with the children in their lives.

We believe that illustrated books are a powerful force for good in the world that can not only delight and educate, but help children of all ages to better understand themselves and each other.

In the words of illustrator Ed Vere, "Pictures tell you stories in different ways to words. There's nothing concrete about a picture - it is full of ambiguities and possibilities. Pictures can be read in many different ways, with many different interpretations. Which means they are engaging the imagination... massively!"

Our little shop in Port Chalmers, Ōtepoti Dunedin is open now and we'd love to see you in store. But if you're shopping online you can enjoy:

  • Every order wrapped in our bespoke PICTURA tissue
  • Free delivery for all orders over $75 within Aotearoa
  • Free delivery to all orders from Central Dunedin and West Harbour residents

When you buy a book from PICTURA, you're supporting a small local business run by passionate children's booklovers.

Which booklovers, exactly?

I'm Jo, and you'll find me behind the counter here at PICTURA. I've been an avid reader and collector of children's books well beyond childhood. When I'm not perusing the shelves and packing your orders I work as an illustrator and as a designer for a major New Zealand publisher. You can visit my website here!